Women who walk onto the grid at the start of Formula One races will no longer be used, the sport’s organisers have said.
The change will apply from the first race of the new Grand Prix season which starts in Melbourne, Australia, on 26 March.
The women, commonly called grid girls, are often seen carrying the drivers’ standards which indicate their race numbers and their location on the starting line.
They also often line the route that the top three drivers take as they head to the podium at the end of a race.
Sean Bratches, Managing Director, Commercial Operations at F1, said: “Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport.
“While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms.
“We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
The sport’s ruling body, the FIA, said the changes would apply to other motorsports it organises during Grand Prix weekends.
The sport said it still considers the time drivers and team members spent on the grid before a race should be one of “celebration, where guests and various performers can add to the glamour” but added that the aim now was that “promoters and partners” should “showcase their countries and products”.
The organisers of some of Darts biggest tournaments, the Professional Darts Corporation, also recently decided to stop using walk-on girls.
Tens of thousands of people, including former PDC world champion Raymond van Barneveld, signed a petition calling on the group to change its mind.
Other sports still regularly employ women to preform various functions before and during events.
Boxing and UFC both feature ‘ring girls’, who tell the crown which round is coming up by holding up numbered cards, generally while wearing revealing outfits.
Cheerleaders are also used widely in American sports, with teams and franchises having their own professional squads.
Cycling is another sport which traditionally uses ‘podium girls’ to appear with race winners.