Spotted Above Bar: PETA Chicken Directs Diners to KFC

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Southampton – Locals passing KFC were confronted by a PETA chicken who offered some food for thought: “KFC This Way. Would it Kill You to Get a Vegan Burger?”. The ad follows a flurry of PETA billboards that have been popping up at chicken shops, urging viewers to show kindness to birds by eating vegan.

The billboard is located at 127 Above Bar Street, Southampton, SO14 7FN, and will be live for one week.

Chickens form complex social structures, dream when they sleep, and worry about the future, just as humans do – but in the meat industry, they’re crammed into sheds by the tens of thousands and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the abattoir, they’re shackled upside down, their throats are slit, and they’re scalded in defeathering tanks – sometimes while still conscious.

“We can all do right by birds by choosing KFC’s award-winning vegan burger over its fleshy offerings,” says PETA Vice President of Vegan Corporate Projects Dawn Carr. “PETA is encouraging diners to leave chickens in peace, not pieces, by ordering delicious plant-powered options that have all the great taste without any of the cruelty.”

PETA and its supporters successfully urged KFC to offer a delicious vegan chicken option, and other chicken chains, like Slim Chickens and Chicken Shop, have followed suit. Southampton-based eatery Café Thrive has also put tasty vegan chicken on the menu. Earlier this year, PETA plastered pro-vegan ads on double-decker buses running through London’s “Chicken Valley”.

Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their food-related carbon footprint, and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit – and guide to The UK’s Best Vegan Fried Chicken – can help anyone looking to make the switch.

PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.